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  2. Shopify - Wikipedia

    en.wikipedia.org/wiki/Shopify

    Shopify Inc. is a Canadian multinational e-commerce company headquartered in Ottawa, Ontario.It is also the name of its proprietary e-commerce platform for online stores and retail point-of-sale systems.

  3. Landing page - Wikipedia

    en.wikipedia.org/wiki/Landing_page

    A landing page is a webpage that is displayed when a potential customer clicks an advertisement or a search engine result link. This webpage typically displays content that is a relevant extension of the advertisement or link. LPO aims to provide page content and appearance that makes the webpage more appealing to target audiences.

  4. Purchase funnel - Wikipedia

    en.wikipedia.org/wiki/Purchase_funnel

    Similar to a purchase funnel, "conversion funnel" is a technical term used in e-commerce operations to describe the track a consumer takes through an Internet advertising or search system, navigating an e-commerce website and finally converting to a sale.

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