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  2. Landing page - Wikipedia

    en.wikipedia.org/wiki/Landing_page

    A landing page may be part of a microsite or a single page within an organization's main web site. Landing pages are often linked to social media , e-mail campaigns, search engine marketing campaigns, high quality articles or " affiliate account " in order to enhance the effectiveness of the advertisements.

  3. Web hosting service - Wikipedia

    en.wikipedia.org/wiki/Web_hosting_service

    Web hosting packages often include a web content management system, so the end-user does not have to worry about the more technical aspects. Security. Because web hosting services host websites belonging to their customers, online security is an important concern. When a customer agrees to use a web hosting service, they are relinquishing ...

  4. Certificate authority - Wikipedia

    en.wikipedia.org/wiki/Certificate_authority

    This can typically happen when a user logs on to any site that implements the HTTP Secure protocol. In this example let us suppose that the user logs on to their bank's homepage www.bank.example to do online banking. When the user opens www.bank.example homepage, they receive a public key along with all the data that their web-browser displays.

  5. Web server - Wikipedia

    en.wikipedia.org/wiki/Web_server

    A web server is computer software and underlying hardware that accepts requests via HTTP, the network protocol created to distribute web content, or its secure variant HTTPS. A user agent, commonly a web browser or web crawler , initiates communication by making a request for a specific resource using HTTP, and the web server responds with the ...

  6. Purchase funnel - Wikipedia

    en.wikipedia.org/wiki/Purchase_funnel

    Similar to a purchase funnel, "conversion funnel" is a technical term used in e-commerce operations to describe the track a consumer takes through an Internet advertising or search system, navigating an e-commerce website and finally converting to a sale.

  7. Affiliate marketing - Wikipedia

    en.wikipedia.org/wiki/Affiliate_marketing

    While search engines, e-mail, and web site syndication capture much of the attention of online retailers, affiliate marketing carries a much lower profile. Still, affiliates continue to play a significant role in e-retailers' marketing strategies .

  8. Cost per action - Wikipedia

    en.wikipedia.org/wiki/Cost_per_action

    Cost per action (CPA), also sometimes misconstrued in marketing environments as cost per acquisition, is an online advertising measurement and pricing model referring to a specified action, for example, a sale, click, or form submit (e.g., contact request, newsletter sign up, registration, etc.).

  9. OpenBSD - Wikipedia

    en.wikipedia.org/wiki/OpenBSD

    Uses Network appliances. OpenBSD features a robust TCP/IP networking stack, and can be used as a router or wireless access point. OpenBSD's security enhancements, built-in cryptography, and packet filter make it suitable for security purposes such as firewalls, intrusion-detection systems, and VPN gateways.