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  2. Search engine marketing - Wikipedia

    en.wikipedia.org/wiki/Search_engine_marketing

    In Q2 2015, Google (73.7%) and the Yahoo/Bing (26.3%) partnership accounted for almost 100% of U.S. search engine spend. As of 2006, SEM was growing much faster than traditional advertising and even other channels of online marketing. Managing search campaigns is either done directly with the SEM vendor or through an SEM tool provider.

  3. Search engine - Wikipedia

    en.wikipedia.org/wiki/Search_engine

    The first popular search engine on the Web was Yahoo! Search. The first product from Yahoo!, founded by Jerry Yang and David Filo in January 1994, was a Web directory called Yahoo! Directory. In 1995, a search function was added, allowing users to search Yahoo! Directory.

  4. YUI Library - Wikipedia

    en.wikipedia.org/wiki/YUI_Library

    The YUI Library project at Yahoo! was founded by Thomas Sha and sponsored internally by Yahoo! co-founder Jerry Yang; its principal architects have been Sha, Adam Moore, and Matt Sweeney. The library's developers maintain the YUIBlog; the YUI community discusses the library and its implementations in its community forum.

  5. Search engine results page - Wikipedia

    en.wikipedia.org/wiki/Search_engine_results_page

    Also known as 'user search string', this is the word or set of words that are typed by the user in the search bar of the search engine. The search box is located on all major search engines like Google, Yahoo, Bing, Petal, Sogou. Users indicate the topic desired based on the keywords they enter into the search box in the search engine.

  6. LinkedIn - Wikipedia

    en.wikipedia.org/wiki/LinkedIn

    With a tool that LinkedIn dubs a Profile Strength Meter, the site encourages users to offer enough information in their profile to optimize visibility by search engines. It can strengthen a user's LinkedIn presence if he or she belongs to professional groups in the site. The site enables users to add video to their profiles.

  7. Site map - Wikipedia

    en.wikipedia.org/wiki/Site_map

    Benefits of XML sitemaps to search-optimize Flash sites. Below is an example of a validated XML sitemap for a simple three page web site. Sitemaps are a useful tool for making sites built in Flash and other non-html languages searchable. If a website's navigation is built with Flash, an automated search program would probably only find the ...

  8. Online advertising - Wikipedia

    en.wikipedia.org/wiki/Online_Advertising

    GoTo.com (renamed Overture in 2001, and acquired by Yahoo! in 2003) created the first search advertising keyword auction in 1998. [25] : 119 Google launched its "AdWords" (now renamed Google Ads) search advertising program in 2000 [26] and introduced quality-based ranking allocation in 2002, [27] which sorts search advertisements by a ...

  9. Inktomi - Wikipedia

    en.wikipedia.org/wiki/Inktomi

    HotBot was the first search engine that made use of Inktomi's search technology. 1998 to 1999. In June 1998, the company raised $36 million in an initial public offering. Its success in making HotBot the top rated search engine led to Microsoft, Yahoo! and Disney all partnering with Inktomi.